Founder & Creative Director
Eleonora D’Incao (Elle) has called Chelsea her home since 2011, but her passion for design has international origins. While living in the creative hearts of Brazil, Tokyo, and New York, she pursued her innate interest in home design by leading design projects for the residences of herself and others. Elle worked closely with contractors and architects to select and recommend design elements, furniture, and interior accessories to achieve each project’s desired look and feel while staying within budgets. She has continued her work in London, where she launched her business.
Elle finds inspiration for her distinct style from the many talented designers near her home, such as Kelly Hoppen and Michael Reeves. Though her contemporary aesthetic underlies her signature style, Elle achieves a transitional design style—one that exudes a modern yet traditional feel—by incorporating antique pieces.
Up Close With Elle
Elle began coming up with a variety of business pursuits at an early age. As a child, her dreams ranged from becoming a psychologist to owning a dog hotel. While she ultimately chose to study psychology, Elle never forgot the time she spent as a child designing every detail of the dog hotel of her imagination, from perfecting its floor plan to keeping a running list of interior décor ideas.
No matter how far and wide she travelled, or what professional endeavours she took on as an adult, Elle never strayed from her predilection for creating beautiful spaces. While living in Japan in 2004, Elle combined her lifelong love of business and décor by building a house in Tokyo. In 2006, she co-founded D’Incao High School, a private high school in Bauru, Brazil. Elle brought her design expertise to the project by working closely with the co-founders, architects and construction crew to create a modern state-of-the-art high school.
Elle feels fortunate that she gets to work in a field that fuses together her natural creative ability and her experience in business and psychology to help clients with staging and design project management tailored specifically to clients’ needs. In her spare time she loves running, writing and spending time with her children.